Episode 10 – 4 Important Software Tools to Integrate with Your Website

Your website is a powerful business tool that can automate tasks, engage visitors, and boost your bottom line. But to do this effectively and get value out of your website, you need the right tools in your arsenal.

In this episode, we discuss 4 Important Software Tools to Integrate with Your Website to get value and drive conversions. without writing a line of code.

Episode 9 – Beyond Aesthetics: Building a Growth-Oriented Website

Beyond Aesthetics, a website offers numerous benefits to a business, regardless of its size or industry. It is a fundamental tool for establishing an online presence, connecting with customers, and growing your business. It serves as a hub for information, communication, and transactions, and its benefits extend across various aspects of business operations. Is your business website serving these purposes?

In this GMS Episode, we discuss the important boxes you need to tick in building a growth oriented website

Episode 8 – 10 Steps to Developing a Content Marketing Plan

A content marketing plan is a guide that helps businesses execute content marketing within a given time frame.

To get value out of content marketing and to effectively measure its impact, it is important to create a content marketing plan for your business.

In the episode, we discus 10 steps to take in creating a content marketing plan.

Episode 7 – 7 Important Content Marketing Tools For Businesses

Content fuels all aspects of marketing. From social media to email marketing, display advertising, SEO, blogging, public relations, television, radio, influencer marketing and so on. The list is endless.

It is impossible to implement marketing without content so it is an important aspect that no serious marketing professional can ignore.

In this episode, we share insights on 7 important content marketing tools that can help marketing professionals create, edit, publish and promote content in as little time as possible.

In a bid to help us do content better, technology has provided us with several tools that we can leverage to make our content marketing implementation better, easier, and more effective

Episode 6 – How to Generate Leads for B2B Firms Using Social Media

B2B firms are sometimes frustrated with social media marketing.  Imagine a law firm running Facebook Ads asking potential clients to sign up if they need a law firm to represent their organization, or maybe an architectural firm running a Twitter ad asking firms to sign up for their services on Twitter. These kinds of ads will scarcely be successful.

However, it doesn’t mean that there are no firms that require legal services or firms that require architectural services on social media. The question is, how do we reach these firms? Listen to this podcast to learn how to generate leads for B2B firms using Social Media.

Episode 5 – SEO Basics: How To Get Your Firm Found on Google

What is the first thing you do when your business needs anything? Chances are that you’ll Google it, right? And your key word, maybe something like Accounting software for small businesses, Accounting software for Law Firms, and so on, depending on what’s relevant for your organization.

Well, there are 8.5 billion Google searches every single day and all these searches are sourcing for solutions. Granted, that not all of them are searching for the solution that your organisation offers, but I know that a sizable sum are looking for your solution. If someone is searching for a relevant keyword in your industry, the question to ask yourself is, will your business appear on Google search? Listen to this Podcasts to learn SEO basics and how to get found on Google.

Episode 4 – 5 Important Sales Tips for Professional Services Firms

Some Business Development people in Professional Services Firms ‘found’ themselves in sales. It was never the first option for them and as such, they often struggle to close deals.

In this session, I hosted Iyore Ogbuigwe – The King of Sales – who shared salient tips for Business Development/Sales People in Professional Services Firms.

If you work in the Professional Services sector at all, you shouldn’t miss this session as Sales is everybody’s business.

Episode 3 – 5 Marketing Software for Professional Services Firms

There are several software that aids marketing and sales for professional services firms and also make the transition seamless for both teams.
In this session, we discuss 5 of those marketing software and how to use them as steroids to grow your sales and marketing efforts.

Episode 2 – 5 Sources of Lead Generation for Professional Services Firms

Generating leads is an important part of your KPI as a C-Level Executive, Business Owner, Sales or Marketing person.

We know this is key for you so we will be sharing practical insights on 5 Sources of Lead Generation for Professional Services Firm.

Episode 1 – 5 Ways to Automate Marketing for Professional Services Firms

Is your Business Development Manager running around to get in new leads? Well, you are not alone.
Firms that offer professional services often neglect marketing and focus on sales – which is also known as Business Development. While Sales in itself is great, it does need marketing to lubricate the way in order to get great results.

In this podcast, we discuss ways in which marketing can aid the business development team by automating lead generation and nurturing.